Press

Aeroflot Style
May 2012

Swami's x Paul Smith

Vogue
May 2012

... Swami's hand-shaped boards use a revived "silk wrapping" technique, and look as good hanging on a living room wall as they do in the water.

 
Dazed Digital
March 2012

Check out Swami's x Paul Smith SS12 collaboration, a collection of surf-inspired clothing and 50 custom-made,
limited edition surfboards crafted with the British surf company's renowned ergonomics, signed by Paul Smith and personalised with the owner's initials.

 
Selectism
March 2012

British surf company Swami's have got together wth the ever versatile Paul Smith to create a range of surf goods...

 
Urban Daddy
March 2012

Bust out the wax for Swami's Surf Company, a UK outfit that's somehow nailed the righteous art of surf gear, online now well in time for beach season.

What you've got here is the same culture that produced Savile Row putting its minds towards more... Kelly Slater like pursuits. This means a lot of handsomeness, and a jolly good amount of bespoke options...

FHM
Spring/Summer 2012

Named after a legendary Californian surf spot, Swami's are to British surfing what Patrick Swayze is to Point Break - like, the guru dude.

 
Telegraph Magazine
January 2012

Hoddie - Paul Smith x Swami's