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There's a reason why it's so difficult to articulate the surfing experience. And it should be difficult. Because if you could put it into words you'd kill it; the whole point is that it should be nebulous and you can't figure it out.

http://www.thestyleexaminer.com/2012/05/swamis-paul-smith-collaboration.html#.UAgLbRytz1w

http://www.buttonedandsewn.com/2012/05/interview-swamis-surf-co.html